The psychology of Nigerian pricing: Why N999 works better than N1000

Businessday | 07-04-2025 01:42am |

You’re standing in a shop, eyeing two identical products. One costs N1000, the other N999. Logic tells you the differenceread more The psychology of Nigerian pricing: Why N999 works better than N1000

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The psychology of Nigerian pricing: Why N999 works better than N1000

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