business brands: The rise, struggles of top northern brands

Dailytrust | 10-05-2025 05:50pm |

From the ancient markets of Kano to the trading ports of Maiduguri, Northern Nigeria has produced generations of enterprising merchants who built vast commercial empires across West Africa and beyond. These self-made tycoons – trading in almost everything, created enduring legacies that shaped the region’s economic landscape. Yet as Weekend Trust’s findings reveal, while some [...]

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