The Best Investors are Customers: The Pyramid of Customer Needs, Expectations and Perceptions

Focus on how the CUSTOMERS will invest, and not just how the “investors (VCs, angels, etc)” will invest in your business. Why? The best investors in any company are CUSTOMERS because they engineer profits, the most assured element for a long-term sustainability of any business. In this piece, I explain how to attract, retain and [...]The post The Best Investors are Customers: The Pyramid of Customer Needs, Expectations and Perceptions appeared first on Tekedia.

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