Udoh Calls for ethical storytelling in African brand campaigns

Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African brands and agencies to embrace ethical storytelling as the foundation for impactful and globally competitive campaigns. He believes that as global advertising landscape evolve, African brands have the opportunity and responsibility to lead with stories that not [...]The post Udoh Calls for ethical storytelling in African brand campaigns appeared first on Vanguard News.

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