Jumia Reshapes Business Strategy to Defend Its Market Share, Amid Growing Competition From Chinese E-commerce Giants

Jumia, Africa’s leading e-commerce platform, is revamping its business strategy to strengthen market share, enhance profitability, and regain investor confidence. This strategic move by the e-commerce giant comes amid growing competition from Chinese e-commerce giants Temu and Shein. As Temu and Shein gain ground in Africa with ultra-low prices and efficient logistics, Jumia is forging [...]The post Jumia Reshapes Business Strategy to Defend Its Market Share, Amid Growing Competition From Chinese E-commerce Giants appeared first on Tekedia.

Read More