Enforce Ethics to Curb Deceptive Marketing, Regulators Advised

A marketing scholar at the University of Ilorin, Professor Rotimi Ayodele Gbadeyan, has called for urgent regulatory reforms to address rising concerns over unethical marketing practices in the digital age. Delivering the 284th inaugural lecture of the university titled “Something Else Beyond Marketing”, the professor emphasised the need for ethical accountability in modern marketing, especially [...]

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