‘Africa accounts for only 3% of global market research revenue’

A leading marketing research expert and consultant, Adeyinka Aderoju, has raised concern over Africa’s poor contribution to the global market research industry, revealing that the continent accounts for only three per cent of the $142 billion global insights market.The post ‘Africa accounts for only 3% of global market research revenue’ appeared first on The Guardian Nigeria News - Nigeria and World News.

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