Inaugural Lecture: Don Seeks Use Of Marketing Metrics To Measure Political Parties, Candidates’ Performance, Others

Amidst accusations and counter-accusations by politicians and the citizens over poor governance and legal fireworks that followed election results, Rowland Worlu, a professor of Marketing in the College of Management and Social Sciences, Covenant University, Ota, Ogun State, has called for the application of productivity metrics across all strata of the Nigerian society to justify [...]

Read More