Netflix Begins Using AI Effects To Cut Costs

Leadership | 19-07-2025 12:54am |

Netflix has revealed it used generative artificial intelligence (AI) for the first time, in one of its original series, marking a significant shift in the company’s production approach to reduce costs and speed up workflows. Co-CEO Ted Sarandos announced that a key visual effects sequence in ‘The Eternauts,’ a new Argentine science fiction show, was [...]

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