Creativity Alone Is Not Enough In Today’s Competitive Market – Kunle Afolayan

Popular Nollywood filmmaker Kunle Afolayan has said that business understanding is key to sustaining and expanding Nigeria’s creative sector. He recently revealed that creativity alone is not enough in today’s competitive market. Speaking during a panel discussion at the inaugural QEDNG Creative Powerhouse Summit held in Lagos, Afolayan shared that while collaboration is key in

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