What is GEO? And How Is It Different from SEO?

SEO (Search Engine Optimization) optimizes web pages to rank on traditional search engine results pages (SERPs) using keywords and structured data. GEO (Generative Engine Optimization) focuses on optimizing content for generative AI search engines to be included in AI-generated answers and summaries by prioritizing clarity, authoritative sources, structured formatting, and context. While SEO aims for

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