4 Features of Great Companies [video]

To turn your customers into fans, and create a fandom in your market, demonstrate these four characteristics of enduring category-king companies: Be perceptively innovative. Be evidently inspiring. Be ruthlessly pragmatic. Be customer obsessed. In our two core equations of markets, the above four attributes are needed to analogously balance them: (1) Innovation =: Invention + Commercialization (2) Great

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