Power Oil shifts focus from commodity to consumer wellness

Tribune OnlinePower Oil shifts focus from commodity to consumer wellnessIn a bid to reshape Nigeria’s cooking oil market, Power Oil, a leading brand under Tolaram’s fast-moving consumer goods (FMCG) portfolio, is shifting focus from price and quantity to health and lifestyle. The company has introduced a new framework, “Certified Healthy, Certified Fit,” designed to position its products as essential to modern wellness-oriented living. According

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