‘Policy, Infrastructure, Business Models Critical To Shape Audience Behaviour’

The founder and chief executive officer (CEO) of Afiatv, Emeka Mba, has said that beyond trends, policy, infrastructure, and business models play a fundamental role in shaping audience behaviour. Speaking on the topic, ‘The New Viewers: Trends in Taste and Psychology,’ while addressing participants of the MTN Media Innovation Programme (MIP-4) at Pan-Atlantic University, Lagos,

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