By Nosa Iyamu, Chief Executive Officer, IVI PR It might seem premature to initiate discussions about December’s festivities, but considering last year’s monumental success—which analysts estimate generated over $71.6 million in revenue for just Lagos’s tourism, hospitality, and entertainment sectors—brands that have not yet launched their campaigns to capture this economic and cultural momentum are
Related Articles
Don't miss out on breaking stories and in-depth articles.