Spain's Benidorm embraces its Franco-era mass tourism model

Legit | 03-10-2025 06:05pm |

Fifty years after General Francisco Franco's death, Benidorm still clings to the mass tourism model it pioneered under his dictatorship, even as protests against overtourism sweep other Spanish holiday hotspots. Criticised for decades for its high-rise skyline and dense crowds, in recent years it has been hailed as a model of sustainable tourism.

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