Digital ads to dominate 84% of Nigeria’s ad spend by 2029

Nairametrics | 24-10-2025 04:52am |

Digital advertising in Nigeria's entertainment and media (E&M) maket has been projected to account for 84% of the country’s total ad spend by 2029, according to PwC’s Africa Entertainment & Media Outlook 2025–2029. The post Digital ads to dominate 84% of Nigeria’s ad spend by 2029 appeared first on Nairametrics.

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