With an empowered consumer, marketers cannot afford to promote their brands the old way —Tony Agenmonmen, Convener NMA

Tony Agenmonmen is the Convener of the annual Nigerian Marketing Awards (NMA). The former President of the National Institute of Marketing of Nigeria (NIMN), in this interview with Akin Adewakun, bares his mind on sundry marketing issues, the inspiration behind the annual award, and its gradual acceptance in the industry. Excerpts: What should be the

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