Meeting needs: The heart of entrepreneurship

Tribuneonlineng | 29-12-2025 05:52pm |

Entrepreneurship, at its core, is the deliberate pursuit of value creation through the identification and fulfilment of needs. It is not primarily driven by technology, capital, or trends but by insight—recognising gaps in human experience and committing scarce resources to address them through Notable Efforts and Entrepreneurial Discoveries (NEEDs). Whether explicit or latent, immediate or

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