Why business visibility now depends on directional SEO in an AI-driven search world

Nairametrics | 02-02-2026 11:18pm |

Search behavior has shifted beyond Google, as customers increasingly rely onAI assistants, social platforms, and search engines simultaneously; businesses must therefore build visibility across all channels—not just one—to stay discoverable. AI tools now shape buying decisions by recommending brands they perceive as credible, consistent, and well-represented online, making SEO more important than ever; without strong

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