Alibaba Raises the Stakes in China’s AI Battle With 3 Billion Yuan Lunar New Year Campaign Push

Alibaba has escalated competition in China’s fast-heating artificial intelligence market, pledging 3 billion yuan ($431 million) to drive user adoption of its Qwen AI app during the Lunar New Year holiday, a period long regarded as the country’s most intense digital marketing battleground. The spending commitment, announced on Monday, dwarfs similar efforts by rivals Tencent

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