Architect of rhythm: Mide Phresh and deliberate crafting of distinct Afrobeats identity

The Nigerian music industry is often described as a chaotic sprint where artistes scramble for the loudest hook, the viral dance step, or the most scandalous headline to secure a fleeting moment in the sun. Yet, beneath the frenetic surface of the “Afrobeats to the World” phenomenon, a more cerebral breed of artistes are beginning

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