In the competitive landscape of Nigeria’s insurance sector, the battle for the consumer’s heart is increasingly fought through cultural resonance and long-term brand affinity. This Valentine’s Day, AXA Mansard is doubling down on its “Payer-to-Partner” strategy, announcing a high-profile collaboration with Nollywood star Uzor Arukwe for its latest campaign, #PartnerForLife. The move signifies a departure
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