EU Launches Digital Services Act Probe Into Shein Over ‘Addictive Design’ and Illegal Listings

The European Commission is probing whether Shein’s gamified features, recommendation systems, and safeguards against illegal products comply with the Digital Services Act. The European Union has intensified regulatory pressure on Shein, launching a formal investigation under the bloc’s sweeping Digital Services Act (DSA) over what it describes as “addictive design,” opaque recommender systems, and the

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