Google’s AI Search Increasingly Points Users Back to Google, New Study Finds

Thenews_chronicle | 08-03-2026 12:45am |

A new analysis of Google’s experimental AI search system shows that the company’s answers are increasingly citing its own services instead of external websites. The study, conducted by the SEO platform SE Ranking and reported by Search Engine Land, examined more than 1.3 million citations generated by Google’s AI Mode across 68,313 search queries in

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