Josplay, Sony Music Entertainment, partner to fix African music discovery

Businessday | 07-04-2026 12:26am |

Josplay is using a new partnership with Sony Music Entertainment to push a different kind of streaming technology, one built on cultural context rather than global scale. The deal brings more than 4,000 African and Lusophone recordings into Josplay’s catalog, including titles distributed by The Orchard. But beyond content, the agreement highlights a deeper shift

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