More than tournament: how 1xCup turned audience attention into real brand engagement

Pmnewsnigeria | 12-04-2026 04:56am |

460 teams, thousands of players, and packed stands at local matches — that's what the 1xCup looks like in Nigeria today. What started as a niche tournament for enthusiasts has grown into a major event on the sports calendar and a true hub for local communities.

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