The visibility trap: Building visibility without legitimacy creates dangerous gap

Businessday | 01-05-2026 03:16am |

In contemporary business practices, there exists a prevailing belief that increased visibility equates to progress. This notion suggests that heightened attention and engagement can lead to success; however, it raises concerns regarding the potential disconnect between visibility and legitimacy. Experts warn that prioritizing visibility without establishing a solid foundation of credibility can create significant risks for organizations, ultimately undermining their long-term sustainability and trustworthiness in the market.

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