Nigeria’s $15bn creative industry draws Adobe’s big push

Businessday | 02-05-2026 12:56am |

Nigeria's creative industry, projected to reach a valuation of nearly $15 billion by 2025, is garnering significant interest from major global technology companies. Adobe, a leading software firm, is making substantial investments to tap into this burgeoning market. This initiative reflects the increasing recognition of Nigeria's potential as a hub for creativity and innovation within the digital landscape. The collaboration is expected to enhance the capabilities of local creatives and contribute to the overall growth of the sector.

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