Creatives are chasing virality, not sustainability— Hilda Baci

Vanguardngr | 03-05-2026 02:16pm |

Hilda Baci, a renowned celebrity chef and entrepreneur, has expressed concern regarding the trend among creatives and business owners who prioritize social media virality over sustainable practices. She highlighted that the fixation on gaining likes and followers is increasingly problematic, potentially undermining the long-term viability of their brands. Baci's remarks serve as a reminder for individuals in the creative industry to focus on building enduring value rather than fleeting online popularity.

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