Hidden costs killing e-commerce profits in Nigeria – Toheeb Yusuf

What began as strong revenue growth for a Nigerian marketing and e-commerce operation has evolved into a deeper conversation about profitability, transparency, and the structural gaps within the country’s digital business ecosystem. In 2024 and into 2025, TeeybAds, a performance marketing firm, expanded its operations to include the building and management of in-house e-commerce brands

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