Beyond the screen: Why Nollywood’s future depends on digital creativity, entrepeneurial thinking

Guardian | 13-05-2026 04:17pm |

The Nigerian creative industry is undergoing significant changes, with Nollywood at the forefront of this transformation. The shift towards digital platforms and innovative storytelling methods is reshaping how films are produced, distributed, and consumed. Industry experts emphasize the importance of embracing digital creativity and entrepreneurial strategies to ensure the sustainability and growth of Nollywood in a competitive global market. This evolution reflects broader trends in media consumption and highlights the need for filmmakers to adapt to new technologies and audience preferences.

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