Meta backs Nollywood, South African cinema to expand Facebook influence

Businessday | 14-05-2026 08:57am |

Meta has officially launched the sixth edition of its pan-African campaign titled ‘Made by Africa, loved by the world’. This initiative aims to support the growth of Nollywood and South African cinema, thereby enhancing the company's influence across the continent. The campaign is designed to showcase African creativity and storytelling, while also promoting the use of Facebook as a platform for filmmakers and content creators. Through this effort, Meta seeks to strengthen its ties with the African entertainment industry and foster a vibrant digital ecosystem.

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