Buchi Madiebo, a prominent speaker and coach, emphasized the importance of digital visibility for the growth of small and medium-sized enterprises (SMEs) in Nigeria. He stated that the ability for customers to easily discover businesses online will be crucial for their competitiveness, surpassing the mere maintenance of a social media presence. Madiebo, who is also the founder of Wetinuneed, a business discovery platform, highlighted the evolving trends within Nigeria's digital economy and urged SMEs to adapt accordingly to ensure their sustainability and success.
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