The National Broadcasting Commission (NBC) has expressed strong support for Nigeria's renewed Digital Switch-Over (DSO) strategy, highlighting its potential to unlock an advertising market valued at N605.2 billion. The DSO initiative aims to enhance the country's broadcasting landscape and is expected to significantly contribute to the growth of the creative economy. By transitioning to digital broadcasting, the program is anticipated to provide new opportunities for advertisers and content creators alike. The NBC underscored the importance of this initiative in fostering innovation and economic development within the sector.
Related Articles
Don't miss out on breaking stories and in-depth articles.