A recent multi-country study has highlighted concerning trends in tobacco marketing strategies aimed at young women in Sub-Saharan Africa, particularly in Nigeria. The research indicates that these marketing tactics are becoming increasingly aggressive and are being disseminated through various channels, including digital platforms, television, and entertainment media. The findings were presented by the public strategy and media group, Gatefield, during an event in Abuja, coinciding with activities related to the 2026 health awareness campaign. This report underscores the urgent need for regulatory measures to address the impact of such marketing on public health.
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