A recent study has highlighted concerns regarding the marketing strategies employed by tobacco companies in Nigeria, particularly those aimed at women and girls. The research indicates that vapes and e-cigarettes are being promoted as "safer" alternatives to traditional tobacco products, utilizing misleading narratives about harm reduction. However, the study points out that there is limited evidence supporting these claims specifically for African women and girls, raising significant public health concerns. This alarming trend underscores the need for increased awareness and regulatory measures to protect vulnerable populations from deceptive marketing practices.
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