Study flags rising tobacco marketing targeting Nigerian women, girls

Businessday | 01-06-2026 06:38pm |

A recent study has highlighted an alarming increase in tobacco marketing directed towards women and girls in Nigeria. The research indicates that tobacco companies are employing various strategies to appeal to this demographic, raising concerns about the potential health implications. The findings underscore the need for heightened awareness and regulatory measures to combat the growing influence of tobacco advertising among vulnerable populations.

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