The hidden data economy: Why Nigerians are using more data than they think

Businessday | 07-06-2026 10:31am |

MTN has initiated an unusual public trial that reveals insights into the increasing data consumption patterns among Nigerians. The trial highlights how the widespread use of smartphones, social media platforms, and cloud services is significantly influencing data usage, often beyond users' awareness. This phenomenon underscores the evolving landscape of the digital economy in Nigeria, where connectivity and online engagement continue to grow. The findings from this trial may provide valuable information for both consumers and service providers regarding data consumption behaviors.

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