Girish Sharma, the managing director and CEO of Guinness Nigeria Plc, emphasized the importance of ongoing cross-sector collaboration to effectively address counterfeiting in an increasingly AI-driven and digitally connected environment. This call to action was made during a high-level engagement held in Lagos on World Anti-Counterfeiting Day 2026, organized in partnership with the Anti-Counterfeiting Collaboration of Nigeria (ACC). The event brought together industry leaders, regulatory bodies, enforcement agencies, and brand owners to discuss strategies and initiatives aimed at combating the growing threat of counterfeit goods.
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