The opening matches of the FIFA World Cup 2026 attracted over 54 million viewers across Canada, Mexico, and the United States, demonstrating the tournament's significant appeal in North America. Notably, the United States' opening match against Paraguay garnered a combined viewership of 27.5 million, underscoring the event's capacity to engage a wide audience. This record-breaking viewership reflects the growing popularity of soccer in the region and the tournament's role in uniting fans from the host nations.
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