Dr. Olayiwola Awakan, the Director General of the Nigerian Tourism Development Authority, emphasized the importance of perception, reputation, and effective communication in enhancing Nigeria's tourism sector. He highlighted ongoing initiatives aimed at transforming the industry, particularly through the promotion of tourism via film and storytelling. Awakan's remarks underscore the strategic approach being adopted to elevate Nigeria's image as a desirable tourist destination. The insights were shared in a discussion facilitated by Charles Ajunwa, focusing on the potential of creative narratives in attracting visitors.
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