African Family Businesses Defy Economic Headwinds, Post 66% Sales Growth – PwC

BY BUKOLA ARO-LAMBO AND OLUSHOLA BELLO, Lagos Family businesses across Africa demonstrated remarkable resilience amid prevailing economic uncertainties, with 66 per cent recording sales growth in the past year despite inflationary pressures, regulatory changes and geopolitical challenges, according to PwC’s Africa Family Business Survey 2025. The survey, which covered 79 family-owned businesses across East, West

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