Apple Breaks Decades-Long Pricing Discipline as AI-Driven Memory Crunch Forces First Major Increases on MacBooks and iPads

In a departure from its long-standing playbook of shielding customers from component cost pressures, Apple on Thursday implemented its first formal price hikes on MacBooks and iPads, acknowledging that the explosive demand for memory and storage fueled by the artificial intelligence boom has finally made increases unavoidable. The adjustments, which took effect immediately and briefly

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