Why Blaaiz pivoted from consumer app to payment infrastructure

Two years ago, Ifelade Ayodele began his mornings glued to the app store. He refreshed the dashboard, checking how many people had downloaded Blaaiz, the cross-border payments startup he had launched in 2023, since he last looked. Blaaiz had about 500 users at the time, but Ayodele would tell you that he knew most of

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