Samsung S90F TV review: Here's why this 2025 OLED is still our favorite TV

When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe Samsung S90F is one of the brand's top midrange OLEDs.John Higgins/Business InsiderEven more than a year after its release, the Samsung S90F OLED is still the best TV for most viewers. This 2025 model delivers an excellent balance between performance and value, with a vibrant, high-contrast picture that either matches or beats anything else in its price range.Out-of-the-box color accuracy is fantastic, exceeding many direct rivals. While the S90F isn't the absolute brightest OLED on the market, it has more than enough luminance for a typical room and pixel-perfect black levels that look deep and inky in a dim home theater.There is a new 2026 edition of this set, called the S90H, that's also worth considering, especially if reflections are a big concern in your room. But otherwise, the S90F delivers very similar performance for less money. Here's why this 2025 TV model is still the best Samsung TV on the market and one of our favorite displays, period. The TV has a great design, but beware that not all sizes are created equalThe S90F's pedestal stand is easy to install and feels sturdy.John Higgins/Business InsiderThe S90F is available in six screen sizes — 42, 48, 55, 65, 77, and 83 inches. However, only the 55-, 65-, and 77-inch versions use a QD-OLED panel. The others use a non-quantum dot OLED, so their color performance isn't quite as advanced. My sample was a 65-inch S90F, so my impressions also apply to the 55- and 77-inch sizes.All sizes have an incredibly thin frame that looks sleek and stylish. The S90F's profile is notably slimmer than that of many competing Mini LED TV models, such as the TCL QM8L, because its OLED panel doesn't require space for a separate backlight. Its thickest point is only 1.6 inches, where its back panel protrudes to house the TV's electronics and connections.All four HDMI ports support the 2.1 standard for up to 4K/144Hz signals.John Higgins/Business InsiderThe majority of the display's ports are either side- or downward-facing, allowing the TV to be mounted very close to the wall if desired. Although it requires no screws to assemble, the included pedestal stand feels stable and holds the S90F well. It measures 14.4 inches wide by 10.4 inches deep, so it still comfortably fits on a thinner credenza or table.There are four HDMI inputs, all version 2.1, supporting up to 4K/144Hz signals. But to use full bandwidth capabilities, it's important to ensure Input Signal Plus is enabled in the TV's menu. The setting can be found by navigating to General & Privacy, then External Device Manager, then Input Signal Plus. You can turn this on for each HDMI input to enable the port to receive high-bandwidth signals. If it's set to off, the TV will not be able to display at 4K/120Hz (or 144Hz for PC gaming).The included SolarCell remote charges from sunlight and indoor lights.John Higgins/Business InsiderThe S90F comes with Samsung's compact SolarCell remote with Alexa and Bixby voice control. There's an additional AI button at the top of the remote, but otherwise, its face is identical to that of previous models. The small size of the remote keeps all its functions easily within reach of your thumb, but the tiny buttons could be mildly frustrating to use if you have large hands.The remote's rear has a solar panel for charging, so you don't need batteries, and it also has a USB-C port as a backup if you ever run out of juice from light sources.The S90F's excellent color volume delivers vibrant imagesThe S90F produces a wide range of colors thanks to its quantum dot technology.John Higgins/Business InsiderAs I mentioned above, I reviewed the 65-inch S90F, which uses a QD-OLED panel. One of the benefits of a QD-OLED screen over regular OLED (called WOLED) is color volume. WOLEDs rely on white light that passes through a color filter. But QD-OLEDs use blue light with red and green quantum dots. Without getting too into the weeds on technical details, this process enables a QD-OLED to produce greater color volume and brighter, purer saturation.Using my X-rite i1 Pro 3 spectrophotometer, C6 HDR5000 colorimeter, Murideo Seven-G 8K pattern generator, and Calman calibration software from Portrait Displays, I measured the S90F's P3 color gamut coverage at 99.78% in Filmmaker Mode (the TV's most accurate setting). That's an exceptional number at the top end of what TVs can achieve. The P3 color gamut is what modern high dynamic range (HDR) movies and TV shows use, so the S90F is capable of displaying the full range of colors that Hollywood productions are graded for. On top of that, its color accuracy is excellent. All of this results in bright, realistic colors that look stunning on screen.I watched several HDR videos to test the TV's real-world performance. The explosions in "Mad Max: Fury Road" burst in swirls of red, orange, and yellow. Skin tones looked natural and not overblown. The TV's accurate

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