Nvidia wants customers to buy as many of its next-generation AI chips as possible. It also wants its customers to know their old AI chips will remain valuable for a long time. Can it manage both?Nvidia has been able to grow so quickly because it has convinced big customers to shift almost completely to its latest and greatest hardware nearly every year. At the Computex conference in Taiwan in 2024, for example, Nvidia even shortened its release cycles for new hardware from two years to one to get clients to upgrade more frequently. And on Monday, Nvidia, OpenAI and SB Energy signed a deal to help OpenAI fill 8 gigawatts of space exclusively with Nvidia’s next-generation chips—which CEO Jensen Huang said could amount to $150 billion to $200 billion in revenue for Nvidia from each new generation of its hardware.
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