Under-eye patches aren’t just skincare anymore. Now, they're a flex.

Business Insider | 21-08-2026 11:05am |

Under-eye patches have evolved from functional skincare products into status symbols and forms of self-expression. Brands like Topicals, Alo, and Hailey Bieber's Rhode Beauty are making patches that combine fashion with skincare benefits. Professionals now wear them in public settings, such as running errands or posting selfies. This trend reflects a broader shift in beauty culture towards visible self-care.

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