This Founder Started Selling Muffin Mix From Her NYC Apartment. Her Company Just Sold for $850 Million.

Entrepreneur | 21-08-2026 06:05pm |

Elizabeth Stein, founder of Purely Elizabeth, started selling muffin mix from her New York City apartment and has now sold her company to Ferrero, the maker of Nutella, for $850 million. Unlike most founders who exit after a sale, Stein will remain as CEO. The acquisition marks a significant milestone for the health-focused food brand. Stein's journey from a small apartment-based business to a major acquisition highlights the potential for growth in the natural foods sector.

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