How Uber uses AI to charge you more

Business Insider | 21-08-2026 10:05pm |

Uber has faced criticism for using AI and algorithms to determine fares, leading to significant price increases. From 2018 to 2022, average Uber fares in the US rose 83%, and tests showed fare discrepancies of up to 21% for the same ride. Uber denies using personalized data, attributing price hikes to higher costs and a driver shortage.

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